Internet marketing

Affiliate Advertising : Affiliate advertising or affiliate marketing is the marketing practice in which a business rewards one or more affiliated businesses for each customer or visitor brought in by the affiliated businesses’ marketing efforts. The reward is monitored through installing a cookie within the advertisement, so that each time a visitor clicks on it, it counts towards the monetary reward.
Blog : A blog is an online journal; while it can be used as an actual personal diary, normally it is public journal; writers of blogs provide regular entries or commentary on their lives, public events (like an election), and/or specific subjects (like cooking or photography). Most blogs have a commenting feature that allows other users to respond to the blogger’s entry. Traditionally blogs have been known to generate consumer interest, and increase Search Engine Optimization capabilities.
Bookmarking Sites : On social bookmarking websites, users create descriptive tags and keywords for web pages.
Bounce Rate : Bounce rate is a web analytics or traffic term that refers to the number of visitors who come to a site or page within a website, and immediately leave or “bounce” off, rather than go to other pages on the site.  A high bounce rate is bad for a site because it means that users are being sent to a site inappropriately, or it means that the page the user lands on is not designed to effectively generate user interest.
Bounced Emails : A bounced email is an email returned to sender due to a technical failure.
 Possible reasons include:
The recipient address does not exist.
An email typo (either sender of receiver driven).
The recipient’s mailbox is full.
An attached file exceeded the weight permitted by the ISP (Internet Service Provider).

Call to Action : A Call to Action is marketing or promotion technique where users are directed to perform a certain action.  Examples include, “Act Now!” “Click Here,” or any request that a

promotional material makes to the end user.
Call to Action : 'Call to Action’ summons the consumer to act immediately on a promotion.
Examples include:
Click here for a 20% discount!
Join the fight against cancer, with a simple $25 donation.
Add 10 friends to your calendar, to receive birthday reminders.
A “call to action” is an effective email marketing means for increasing Internet Marketing ROI (Lead Generation, Purchasing, and Enhanced SEO – Search Engine Optimization).
Click Rate : The click rate, or ‘click through rate,’ measures the success of an internet marketing campaign by analyzing consumer appreciation. The calculation is derived by dividing the # of consumer clicks, by the amount of impressions (consumers viewing ad).
Confirmed Permission : Also known as “Confirmed Opt-in” or “Double Opt-in,” confirmed permission validates that subscribers own the email address submitted during registration, and creates a record of the additional consent.
Cookie : A cookie is a tracking tool, which access a user’s IP information (unique to each computer). Cookies are helpful to users in that they store information like user name and password,
preferences, addresses, credit card numbers, so that when a user returns to a site, they find it easier to log on or interact with the site.
Cookies are also useful to website creators in that they make it easier to track users and understand consumer behavior, which in turn helps the site to better target the users with products and marketing.

CPC and CPM : CPC (cost per click) and CPM (cost per impressions) are Affiliate Advertising terms that are used to determine the rate that advertisers are charged for putting ads on a website or Internet media.
CPC refers to charging an advertiser for each user that clicks on their ad, while CPM refers to charging the advertiser for the number of people that see their ad.  So, if a advertiser puts a banner on a website, and that website has a $0.50 CPC rate, that means they would get $0.50 for each user that clicks the advertisers banner.

More typical is for a site to charge by CPM (cost per mille), which means the site guarantees a certain conversion rate per 1000 impressions.  So, if a website offers an advertiser a $20 CPM with 2% CTR (conversion rate), this means that for every 1000 visits to the web page with the ad, 2% or 20 of those visits will result in someone clicking the ad.

Delicious : Delicious is a popular bookmarking websites, with 5 million+ users and 150 million bookmarked URLs. It is currently owned by search engine giant, Yahoo, Inc.
Discussion Forum : A Discussion Forum (Internet forum, message board, community) is a website or a section of a website devoted to the discussion of particular topics.  Forums typically are focused around a specific subject (parenting for example) and are frequently subdivided into subsets of that subject (discipline, feeding, school, toys, and so on).  Users interact with each other in forums by posting messages in response
to the topic or to other message, which in turn are responded to by other users by posting messages.
Discussion Forums generate significant traffic, returning visitors, and increases the time a visitor spends on a website.

All three of these factors make discussion topics extremely effective for SEO (Search Engine Optimization)

Domain : A Domain is the address for a website. For example, is the domain name of the website created and maintained by the corporation Google, Inc.

E-Commerce : E-Commerce or electronic commerce, also known as electronic marketing, refers to the buying and selling of goods and services over the Internet.  Examples of e-commerce sites include,, and usually requires a shopping cart for checking out
goods, and a merchant account- an online authority for payment transactions. Many merchant accounts like provide shopping carts for transacting each purchase.

E-mail Marketing : Email Marketing is the Internet's version of direct post-mail marketing, but is a lot more cost effective with the exclusion of direct mail costs, such as packaging, printing, postage, and affiliated manpower. A clear incentive in email marketing is the ability to create a legitimate consumer audience (address book), engage them through strategized promotions, and expand network through automated
referrals. Tracking of bounced emails & adherence to SPAM laws maintain a genuine network of interested consumers, with very little expense. Promotions can be strategized in advance, tested for efficacy (focus groups), and successful campaigns can be promoted to out of network consumers by means of incorporating a "Forward to Friend" feature within each campaign. Additionally, the Social Media surge (facebook, myspace, twitter, etc.) has amended the tradition structure of an email promotion to include posts to consumer profiles with a single click.

Email Referrals (Forward to Friend/ Network) : Email Referrals are personalized “automated forwards” allowing email recipients to refer your e-promotions to their network. This system has been pretty effective in increasing promotional ROI, by allowing network expansion and elevated purchasing.
ESP (Email Service Provider) : ESP (Email Service Provider) is a bulk e-mail distribution service that usually provides the following:
Maintenance of address/ email list
Provision for uploading & distribution of campaigns
Server capacity to send bulk emails (at one time)
Consumer Trend Analysis on campaign reception
Adherence to SPAM laws
Facebook : Facebook is currently the largest social networking site with over 300 million users worldwide. Facebook allows users to connect with each other, and communicate via email, public posts, or instant message. Facebook also allows users & companies to create “groups” or “pages” with a range of
interests including professional, social, political, and charitable themes.
Flickr : Flickr is a free media sharing website that hosts images and videos. It currently hosts 4 billion + images.
Geo Targeting : Geo Targeting is an Internet marketing technique that targets users based upon their physical location such as a city, state, or country.  This information can be determined by domain or by a cookie that keeps track of the user’s location.  Examples might include sending users alerts when a product, service or event is available in their area.
Goal Funnel : A goal funnel is a web analytics measurement that determines how many users follow a specific path on a website.  In Google Analytics, (Google’s website traffic software), a site administrator can set up a series of goal funnels to determine whether users are following a certain path through the site.  For example, if a website created a new section, and promoted it in different places on the site, goal funnels could be used to see which placement was drawing the most users to the new section.
ISP : ISP or Internet service provider is a company that hosts a website. A website domain needs to be pointed to an ISP server, before the website can be viewed by internet consumers. ISPs also host emails, dedicated servers (for high volume online businesses), and file storage systems, such as an FTP.
Link Exchanges : Link Exchanges is the decision by two non-competing vendors to mutually agree to advertise each other’s services to their clientele over the web.
Link Tracking : Link Tracking is a process by which a business can track how many users click on a promotion within a specific email campaign. Businesses who utilize link tracking can create effective post-campaign analysis, and have valuable consumer data for future distributions. Link tracking can also collect data of specific users allowing impeccable demographic behavioral data in consumer trends.
LinkedIn : LinkedIn is a professional networking site with 50 million registered users. Registered users list their professional biography, which is formatted consistently with a traditional resume. Companies also create LinkedIn pages allowing them to scan available applicants when hiring.
Media Sharing : Media Sharing refers to the general process of sharing media (video, music, etc.) Social Media websites that focus on media sharing allow users to upload their own creations, and share with others.
Member Registration : Member registration is the process by which users register to be part of a company’s address book. In most cases, companies acquire the member’s name, e-mail address, and offline contact information. The user may opt in to access a variety of online services, including email promotions.
Microblogging : Microblogging, in essence means a “miniature blog”. Social media websites that provide micro blogging, minimize the amount of characters users can add in each blog, or comment on a media form (link, video, image, article).
Mobile Marketing : Modern mobile marketing refers to marketing on a mobile device such as a cell phone or an Ipod.  It is similar to any type Internet marketing, although marketers for mobile devices typically have to take the smaller screen size and limited functionality of the mobile device in mind when designing
campaigns or creating ads.
Myspace : Myspace is the second largest social networking site with 100 million + users. Myspace users can connect with each other, communicate via email or public bulletin board posts, join groups, and share applications. Myspace aligns itself to the arts with a heavy emphasis on music, television, & fashion.
Open Rate : The email ‘open rate’ is the number of people who open an email promotion.
Opt-in Registration : Opt-in Registration is the process by which consumers choose to be part of an email distribution service/ mailing list.Under the CAN-SPAM Act, a consumer must ‘opt in’ to an email list
to receive a promotional email. Many spammers (illegal e-mail distributors) often claim the recipients ‘opt-in’ when they did not, so legitimate businesses choose to obtain confirmed permission from the recipient.

Opt-out : By law, all email distributions to clients must have an “opt-out” or “unsubscribe” option for consumers. Companies must remove a user who selected to unsubscribe within 10 days. Most company’s software generate “opt-out” processes to remove a user instantaneously.
Podcasts : Podcasts are audio files that are released on a regular basis; like blogs, podcasts can contain personal narratives, discussion of public events, or discussion of specific subjects.  Unlike blogs, podcasts are frequently syndicated, meaning that users subscribe to the podcast, and download it on a regular basis onto their computer or mobile device.
PPC Advertising : PPC Advertising or pay-per-click advertising is web advertising text that costs the advertising company money only when a user clicks on the advertisement's graphic or link.
Professional Networks : Professional networks are website networks catering to the business world. Some networks focus on a specific industry, while others’ competitive advantage lies in their website features. These sites function as a tool for business networking, and employment opportunities.
SEO : SEO (Search Engine Optimization) entails increasing your company’s visibility when your target audience searches for your product (google, yahoo, msn, etc.).
Common SEO techniques include:

Keyword study, testing, & management.
Content examination & editing for search friendly purposes.
Sitemap analysis & maintenance.
Search Engine Submission.
In-bound link exposure.
Link Exchange coordination & implementation.
Budget Optimization through Sponsored Listings.
E-mail Marketing
Social Media Infiltration.
Viral Press Releases.
Sitemap : A Sitemap is a list of website directory. It has two main purposes, one is to provide a way for website users to navigate through the site, and the other is for the SEO (Search Engine Optimization) of website, which enable search visibility by Internet users.
Google also provides a “Google Sitemap” which allows websites to provide a compilation of website links (sitemap) to be easily accessible the highlight acclaimed search engine.

Social Media Marketing : Social Media Marketing is marketing that uses online communities, blogs, wikis or any other community based online media to market or sell products and services. Common social media marketing tools include Facebook, Myspace, YouTube, Twitter, LinkedIn, and Flickr.
Social media marketing relies heavily on the ability for businesses to create messages & promotions that have “chat value”, i.e. consumer interest would need to be generated enough for users to post messages to their network at their own will. “Posting Messages” differs from one social media network to another, but in all cases, an effective message can travel far, and to thousands of members within a very short timeframe.

Social Networks : Social networks are online websites for people to meet and interact with others. Most social networks include communities or grouping of members, and a variety of communication tools including instant messaging, e-mails, public posts, etc.
SPAM Laws : SPAM laws are Federal Laws that control the non-solicited distribution of marketing email. The most important SPAM provisions in the United States are dictated by the "CAN-SPAM Act of 2003". (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003)Some of the more relevant clauses to note are the 'opt-in' and 'opt-out' requirements. You can find the full text of the CAN-SPAM act here.

SSL : SSL or secure sockets layer provides security for transactions over the web (websites emails, etc). An SSL certificate should be installed by any online business or website entity which collects sensitive data over the web (credit card information, social security #, personal information).
StumbleUpon : StumbleUpon is a recommendation website service using social networking principles. It hosts an internet community that lets users tag and rate website pages, photos, images, and other media.
Targeted Campaigns : A targeted email campaign is a campaign devised to appeal to a specific demographic group. “Register for updated legislations on child education”, will allow a cable network to captivate a specific group (parents) allowing them to create targeted promotions for future product upgrades,

“For only $5.99 per month, the kids premium network allows 24/7 access of over 25 channels including educational programs, cartoons, and promotions on the coolest kids gadgets”.
Text Links : Text links, also called hypertext, is text embedded with links to other parts of a page, a website, or the Internet.
Twitter : Twitter is a largest microblogging website, allowing registered users to communicate through mini blogs, named “tweets”, which have a maximum capacity of 140 characters. Twitter has 55+ million monthly visitors and a monthly growth rate of 1382%.
Unique Clicks : Unique clicks measure the number of individual users who click on an advertisement. For example, if one user clicks on an ad ten times, ten clicks will be recorded, but only one unique click. Unique users are tracked through IP addresses, which is unique to each computer.
Unique Visitor : Unique visitor is a web analytics or traffic term that refers to individual users as opposed to collective users.  For example, a website might receive 5000 visits a week, but only 4000 unique visitors; this is possible because web traffic is measured over a period of time (a week, a month, a year) and the same user can return to a site more than once within that period.  So, while each visit is counted, so are the number of individual (unique visitors) who came to a site within a set period. Unique visitors are tracked through cookies which capture a computers unique IP address.
Web Analytics : Web Analytics refers to measuring traffic to websites. These measurements help web site administrators understand how well their site is organized and whether they are effectively targeting their users. Web analytics measurements include, but are not limited to the following:
Page Views refers to the number of pages on a site that users have visited;
User Visits refer to the number of people who have visited a site;
Length of Visit is how long a user spent on the site.
Click Path is the path that a user takes through the site,
And Bounce refers to how many users come to the site, and immediately leave.
YouTube : Youtube is the largest media sharing website, owned by Google. It allows users to post unlimited videos with a short biography. Visitors are allows to rate, comment, or post videos on their social networking websites, with a simple click. Youtube is the 4th most visited website on the Internet.


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